In Viaggio – Occhio all’imprevisto
Videogame – Our client, IVASS, the public Institute for the Supervision of Insurance, whom goal was to spread the knowledge of insurance among young people, wanted to realize a web game, combining entertainment and information, both challenging and informative. In order to be interesting for young and mature players, videogame enthusiasts or casual gamers, “In viaggio – Occhio all’imprevisto” (“Traveling – Beware of the unexpected) – had to have a strong appeal and be attractive to a large audience.
DESIGN
The graphic adventure is the best suitable game for our customer’s needs, with its visual appeal and engaging experience. Furthermore, it offers the chance to add some textual content in the game and, also, as “extra features” . The game is structured in various levels, each dedicated to a specific insurance. The context is funny and adventurous and players can act as the main character of the game. In this “choose-your-own” story, this guy explores, making mistakes or correct choices, the world of travel insurance.
DEVELOPMENT
In order to have the best possible diffusion, including the website ivass.it, our customer decided for an online game. For us, during development, the goal was a product able to offer excellent performance on any type of device.
INNOVATION
We are experts in gamification, to spread valuable contents and to support business activities. This time, with the aim to meet both the needs of a public, institutional client and the expectations of a wide audience, we have reached the goal to introduce a complex and grown-up topic, such as insurance policies, to a young people target.
CONTENT
We have been particularly focused on the dissemination of educational content together with engaging experience, to imagine common situations that can happen to two young tourists on holiday. Drunk driving was a crucial issue, attentively structured by the client, having the double nature of an insurance issue as well as a civil and social matter.
